19.09.2025 05:17
Nasdaq-listed Brera Holdings (BREA), a prominent owner of sports clubs, has announced a significant strategic shift, securing $300 million from a consortium of investors to establish a Solana (SOL) digital asset treasury. This substantial funding, revealed on Thursday, stemmed from a Private Investment in Public Equity (PIPE) round, attracting notable backers such as UAE-based Pulsar Group, Cathie Wood’s ARK Invest, RockawayX, and the Solana Foundation itself. Alongside this financial boost, the company plans to rebrand as Solmate, though it will continue its core operations in sports ownership. The news spurred an immediate positive market reaction, with Brera’s shares surging 14% and Solana’s value experiencing a 5% increase within the last twenty-four hours.
Solmate's entry into the digital asset treasury landscape marks a deepening trend that extends beyond Bitcoin and Ether, mirroring recent high-profile initiatives like Galaxy-backed Forward Industries and Pantera-supported Helius Medical Technologies, which have similarly embraced Solana. The newly formed entity intends to actively hold and stake SOL tokens, concurrently developing robust validator infrastructure situated in Abu Dhabi. A key objective is to generate revenue from Solana-native projects, with an initial deployment focusing on advanced bare metal servers designed to surpass conventional validator setups. This innovative approach aims to provide direct access to Solana’s staking yields for regional investors.
Driving this ambitious venture will be Marco Santori, a distinguished figure in digital asset law and former Kraken executive, who assumes the role of CEO for Solmate. The company's board will be further strengthened by the inclusion of renowned economist Arthur Laffer, RockawayX CEO Viktor Fischer, and two representatives appointed by the Solana Foundation. This strategic move by Brera Holdings underscores a growing institutional confidence in Solana's ecosystem and its potential for yielding returns, as companies increasingly explore diverse digital assets for their corporate treasuries, even as some market analysts from financial institutions like Standard Chartered suggest Ether might ultimately benefit more than Bitcoin or Solana from this evolving trend.
