31.07.2025 16:39
Pump.fun's PUMP token, the native currency of the popular meme coin launchpad, is experiencing a remarkable surge, defying the current downturn in the broader cryptocurrency market. A significant 30% increase in value within 24 hours has propelled PUMP into the spotlight, contrasting sharply with the prevailing bearish sentiment. This upward trend marks a significant recovery following previous dips, including a substantial fall immediately after its initial launch, indicating a resurgence of investor confidence.
Three key factors appear to be driving this unexpected rally. Firstly, investor interest in PUMP has markedly increased, evidenced by a substantial trading volume of $630.5 million and a substantial open interest in futures contracts, exceeding $507.55 million. This heightened activity follows a previous 38.5% surge, further supporting the narrative of renewed market enthusiasm. The current price stands at $0.003195, with a market capitalization of $1.13 billion.
A crucial element contributing to this upswing is Pump.fun's ambitious 100% buyback program. The platform commits to utilizing all daily fees – reportedly $210,000 – to repurchase PUMP tokens. This aggressive strategy, implemented despite a reported 92% revenue decline since January 2025, is credited by analysts with stimulating trading volume and reigniting investor interest. Recent transactions, such as a July 30th buyback using 12,000 SOL (equivalent to $2.16 million), exemplify this commitment. Data from internet sources indicates that 98% of PumpFun/PumpSwap revenue from the previous day was directly reinvested in purchasing PUMP tokens.
Finally, a technical breakout has played a pivotal role in this rally. Following an 81% decline from its all-time high of $0.012 to a low of $0.0022 (partially attributed to a co-founder's delayed airdrop), PUMP decisively broke through a key descending resistance line on July 29th. This breakthrough established a new support level, providing a foundation for the ongoing price recovery and bolstering investor confidence. Further fueling this upward trajectory is growing community engagement and evidence suggesting significant accumulation of PUMP tokens by large holders (whales).
