01.08.2025 10:47

Coinbase, a leading cryptocurrency exchange, is significantly broadening its offerings beyond digital currencies. The company intends to introduce tokenized stocks and prediction markets to its US user base within the next few months, with a global rollout planned thereafter, pending regulatory approvals. This expansion reflects Coinbase's ambitious strategy.


According to CNBC, Coinbase Vice President of Product, Max Branzburg, envisions a comprehensive platform. Branzburg stated the company's aim is to consolidate various asset classes, including stocks and prediction markets, onto a single, blockchain-based exchange. This “on-chain, one-stop-shop” will offer users access to a diverse range of tradable assets, thereby drastically increasing the platform’s functionality.


Coinbase's planned services encompass tokenized real-world assets, stocks, derivatives, prediction markets, and participation in early-stage token sales. This expansion positions them in direct competition with other major players like Robinhood, Gemini, and Kraken, especially in international markets where these services are already available. CEO Brian Armstrong's long-term vision is to establish Coinbase as the leading financial services app within the next ten years.


This announcement follows closely on the heels of the U.S. Securities and Exchange Commission's (SEC) unveiling of "Project Crypto," a regulatory initiative aimed at modernizing oversight of cryptocurrency trading. The timing is noteworthy, suggesting Coinbase's aggressive expansion strategy is strategically aligned with evolving regulatory landscapes. This information is not investment advice.