06.04.2026 15:01
FIFA has announced a multi‑year collaboration with ADI Predictstreet, appointing the cryptocurrency‑based startup as the official prediction‑market partner for the 2026 World Cup. The agreement signals a fresh chapter in the governing body’s digital fan‑engagement roadmap, targeting the tournament’s expanded 48‑team format slated to unfold across Canada, Mexico, and the United States. With 104 matches set to take place in 16 host cities, FIFA is leveraging a blockchain‑powered platform to deepen supporter participation.
Under the deal, fans will have the opportunity to predict a wide array of outcomes—from match scores and individual player performances to critical in‑game events—through a dedicated, user‑friendly interface. Every prediction will be tied to FIFA’s verified historical data, ensuring a consistent standard for all participants. In addition to open markets, the partnership will feature a free, bracket‑style challenge that lets enthusiasts test their knowledge of the 2026 bracket structure.
Although the full platform is still in development, the initial rollout will be a pivotal moment for evaluating the technology before the tournament’s commencement. The core of the experience will run on the ADI Chain, an Ethereum Layer‑2 solution engineered for lower fees and faster confirmation times, while maintaining compatibility with the broader Ethereum ecosystem. By focusing on the Middle East and North Africa region, ADI Chain aims to provide a scalable infrastructure that will support the millions of bettors and fans who will engage with the market worldwide.
For FIFA, this partnership represents a strategic move to harness the transparency and decentralization benefits of blockchain, while retaining stringent data‑governance controls and a seamless user experience. Simultaneously, ADI Predictstreet gains an elevated platform to showcase its predictive‑market technology to a global audience eager for a more interactive World Cup experience. The combination of official data, a robust Layer‑2 network, and an open‑to‑fans competition framework positions the 2026 event as a potentially landmark moment in sports‑technology convergence.
