12.08.2025 06:23
Rumble, the video-sharing platform known for its free speech policies and burgeoning Bitcoin treasury, is poised to significantly expand its technological reach. The company has proposed a substantial $1.17 billion all-stock acquisition of Northern Data's cloud computing assets, Taiga and Ardent, representing a major move into the burgeoning AI cloud market. This ambitious undertaking is further bolstered by the support of Tether, the prominent stablecoin issuer holding a controlling interest in Northern Data.
Simultaneously, Northern Data announced a separate agreement to divest its Bitcoin mining operation, Peak Mining, to Elektron Energy for $235 million. This strategic shift allows Northern Data to focus its resources on cloud computing, aligning perfectly with Rumble’s acquisition goals. The sale further enhances the appeal of the acquisition for Rumble, streamlining the integration process and focusing resources on its core expansion strategy.
Tether's involvement extends beyond its stake in Northern Data. Their support for Rumble's acquisition includes a multi-year commitment to purchase GPUs from Rumble following the deal's closure, solidifying a significant and long-term customer relationship. This commitment underscores the strategic alignment between the two companies and highlights the substantial value proposition of Rumble's expanding infrastructure. This aligns with Tether’s previous investment of $775 million in Rumble, beginning with an initial $250 million cash infusion last year.
Rumble, a Canadian company traded on the Nasdaq under the ticker symbol RUM, is a direct competitor to YouTube, attracting a substantial user base, particularly among conservative and alternative content creators. Its unique value proposition centers on its commitment to free speech principles. Further distinguishing itself, Rumble has adopted Bitcoin as a treasury asset, currently holding approximately 210.8 BTC, valued at over $25 million based on current market prices. This strategic cryptocurrency adoption reinforces Rumble's innovative and forward-thinking approach to business. The acquisition's success hinges on regulatory approval and the successful completion of all necessary due diligence.
