08.08.2025 19:11
Verb Technology, a Nasdaq-listed company, has successfully secured a substantial $558 million in private placement funding. This significant investment will establish the first publicly traded entity solely dedicated to holding Toncoin (TON) as its primary treasury reserve. The oversubscribed round, exceeding initial targets, was spearheaded by Kingsway Capital and attracted participation from a diverse group of over 110 institutional and cryptocurrency-focused investors.
Among the notable investors contributing to this funding round were prominent figures in the industry including Vy Capital, Blockchain.com, Pantera Capital, Ribbit Capital, Graticule, Animoca Brands, Kraken, and BitGo. Adding to this impressive roster of institutional backers were several high-profile individual investors, such as Guy Young, founder of Ethena Labs. The majority of these funds will be strategically allocated to the acquisition and staking of TON.
This strategic move follows recent reports suggesting the Ton Foundation's pursuit of a similar half-billion-dollar investment for a dedicated TON treasury. Verb’s rebranding to TON Strategy Co. (TSC) reflects its commitment to this new trajectory, focusing on a crypto-native treasury model that leverages long-term digital asset holdings while generating consistent cash flow through staking rewards. This model hinges on Toncoin's robust integration with Telegram's expansive Mini App platform, which boasts over 900 million users globally, presenting considerable adoption potential.
While embarking on this significant shift toward digital asset reserves, Verb will maintain its existing social commerce operations. This includes its innovative AI-powered video shopping platform, MARKET.live, and its recently acquired live-stream commerce enterprise, LyveCom. This diversified approach ensures the company maintains a balanced portfolio of activities.
The newly structured TON Strategy Co. boasts a strong leadership team, reflecting a blend of established financial expertise and deep cryptocurrency knowledge. Manuel Stotz, founder of Kingsway Capital and President of the TON Foundation, will assume the role of Chairman, bringing over 15 years of global investment experience. Veronika Kapustina, previously a senior advisor to the TON Foundation and a former Morgan Stanley banker, will serve as CEO. Rounding out the executive team is Sarah Olsen, formerly Head of Corporate Development at JPMorgan's Onyx blockchain division, who will take on the position of CFO. Further details regarding Blockchain.com's involvement are pending. The information presented was gathered from internet sources.
