05.08.2025 00:02

Verb Technology, having secured $558 million in funding, has dramatically rebranded itself as TON Strategy Co. This rebranding represents a pioneering move in the cryptocurrency space, establishing the company as the first publicly traded entity to prioritize Toncoin as its primary treasury asset. The significance of this action underscores a growing trend of institutional investment in Telegram's blockchain ecosystem.


The impressive funding round involved notable investors such as Kingsway Capital, Blockchain.com, and Vy Capital, all known for their close ties to both Toncoin and Telegram. This strategic investment will primarily fund the acquisition and staking of Toncoin, further highlighting the increasing interest from corporations in leveraging cryptocurrency as a treasury asset. The substantial capital influx, achieved through a private investment in public equity (PIPE) deal encompassing 58.7 million shares and pre-funded warrants priced at $9.51, has fueled considerable investor excitement, propelling the stock price to an impressive intraday high of $29.33.


This strategic pivot by Verb Technology to become TON Strategy Co. signifies a major milestone in the broader cryptocurrency landscape. The company's commitment to holding Toncoin as a core treasury asset showcases a departure from traditional, Bitcoin-centric approaches to corporate crypto adoption. This bold move positions TON as a significant player among blockchain-based reserve assets, potentially influencing the future trajectory of corporate cryptocurrency investment strategies. The successful funding round and subsequent rebranding demonstrate a significant vote of confidence in Toncoin's potential and the burgeoning Telegram ecosystem.