04.08.2025 14:55
Nasdaq-listed Verb Technology has significantly disrupted the market by announcing its ambitious plan to establish the first publicly traded TON treasury, a move that has sent its stock price soaring. This strategic initiative involves a substantial $558 million private placement, exceeding initial expectations and demonstrating strong investor confidence.
The company's rebranding to "TON Strategy Co." underscores its commitment to this new direction. This transformation positions Verb as a pioneer, becoming the first publicly traded entity holding Toncoin, the native token of The Open Network (TON), as its primary reserve asset. This partnership with Kingsway Capital, following earlier reports of a joint fundraising effort targeting up to $400 million, solidifies its strategic approach.
Verb Technology has already secured a substantial investment through a private investment in public equity (PIPE) transaction. Nearly 58.7 million shares of common stock were sold to institutional and accredited investors at $9.51 per share, generating gross proceeds of approximately $558 million. The company anticipates closing this transaction around August 7th, contingent upon standard closing procedures.
Following the transaction's completion, Verb intends to predominantly allocate the net proceeds to acquire a significant amount of Toncoin, thereby establishing its substantial TON treasury. This strategic move aims to generate consistent staking rewards, fostering treasury growth through sustainable, positive cash flow. The acquisition is projected to make Verb one of the world's largest holders of TON.
The announcement resulted in a dramatic surge in VERB stock, climbing as much as 100% according to TradingView data. This remarkable increase reflects the market's overwhelmingly positive response to the company's bold and innovative strategy. The integration of a cryptocurrency treasury into a publicly traded company represents a significant development within the evolving intersection of traditional finance and the cryptocurrency market.
