02.07.2025 13:26

Netflix's *Squid Game* season three has shattered viewership records, exceeding even the most optimistic predictions. In a stunning display of global popularity, the new season garnered an unprecedented 60.1 million views within its first three days on the platform, a record-breaking achievement for Netflix.

This remarkable viewership propelled *Squid Game* season three to become the ninth most-watched non-English TV season globally within that initial three-day period. Experts predict its ranking will climb even higher, potentially becoming second only to the original *Squid Game* season one. While surpassing the first season's overall viewership remains uncertain, its current trajectory is undeniably impressive.

Furthermore, the season's debut was truly unprecedented: it secured the number one spot in all 93 countries within the Netflix user base. This global domination is a feat no other show's season has ever accomplished, highlighting the series' universal appeal and transcending typical regional viewing preferences.

The phenomenal success of season three contrasts with the initial, slower growth of the first season. The groundbreaking first season's success was a gradual ascent, hampered by the initial lack of brand recognition and the inherent challenge of attracting viewers to a Korean-language series internationally. However, powerful word-of-mouth marketing propelled the show to stratospheric heights.

This time, however, the established global fanbase ensured explosive initial viewership. Netflix also notes a significant shift in viewing habits: 80% of its subscribers have now engaged with Korean content, indicating a broadening acceptance and growing appetite for international programming. The ongoing success suggests a bright future for the "Squid Game Universe," a franchise Netflix appears poised to expand significantly.