17.06.2025 19:21
Ferrari, the iconic Italian automaker, has announced a significant delay in the launch of its second fully electric vehicle. Originally slated for a spring 2025 unveiling and October 2026 deliveries, the launch has now been pushed back to at least 2028. This postponement, according to sources speaking on condition of anonymity due to the sensitivity of the situation, stems from unexpectedly weak demand within the high-performance luxury electric vehicle market.
The delay wasn't a single decision, but rather a phased postponement. Initial reports suggested a one-year setback, but sources now indicate the launch is unlikely before 2028. These sources emphasized the complete absence of market demand for high-performance luxury EVs, a factor cited as a primary driver behind Ferrari's decision. However, one source also highlighted a silver lining: the delay offers Ferrari valuable time to refine its in-house technology for this crucial second electric model.
Further contributing to the delay is a production strategy aligned with Ferrari's established approach. A second source indicated the targeted production volume for this second EV mirrors Ferrari's typical model lifecycle, aiming for a five-year production run of approximately 5,000 to 6,000 units. This strategy suggests a deliberate, carefully considered approach to the electric vehicle market, prioritizing quality and exclusivity over rapid expansion.
Adding to the growing speculation, recent comments from Ferrari's CEO, Benedetto Vigna, further suggest a change in plans. Vigna recently stated that only the "technological heart" of the electric vehicle would be revealed in October, part of a three-stage unveiling. An unnamed industry analyst interpreted this announcement as a subtle acknowledgment of the delayed launch, noting that a full vehicle reveal would have been expected at such a meeting. Vigna also reaffirmed Ferrari's commitment to enhancing its lineup, a statement that, in the context of the delay, carries significant weight. The company's pivot into the electric vehicle market appears to be a strategic recalibration, responding to unexpectedly low consumer interest in high-performance electric luxury vehicles, a market segment many had previously anticipated would experience rapid growth. The company's next moves will be closely watched.
